If you want to secure your business identity, have commercial advantage and market position, then you need to register your trademark. And these benefits can be affordably and quickly gained through this means. If you want to secure your intellectual property rights, you need to know the importance of having a trademark. With a registered trademark, you have a lot of exclusive rights that can only apply to you, the owner. With a registered trademark, you will get all these benefits below.
The main advantage of having a registered trademark is exclusivity. IF you have a brand or logo, then you have exclusive rights to these if your trademark is registered. Since you are the official owner of your brand by virtue of your registered trademark, then nobody else can use that brand or anything similar to it of the same products. If someone misrepresents or breaks your intellectual property rights then you have all the protection you can get since this trademark is protected.
You can take legal action against a person or company who violates your trademark rights. People will know that you have rights over your trademark if you have trademark registration. You can seek legal action in a federal court if a third party uses your trademark without consent.
Trademark registration secures your brand and has a reliable legal foundation that will enable you to build your business reputation in the marketplace. If your trademark is registered in other countries, whatever country it is registered in will help you create brand awareness in that place. With the increase in the life of your business through trademark registration, there will also be an increase in the trust of your customers.
The most important advantage of trademark registration is nationwide priority, and for international trademark registration, international priority. With this priority you can have extensive protection of your trademark and you will have its exclusive international ownership. The priority date of the future security of our trademark will be protected if you file for trademark application. This priority date is the date of first use of the trademark in trade that provides you with nationwide and international priority, with exception to companies that incorporated and filed a trademark before you.
Another advantage of trademark registration is the right to use the “R” symbol. The R symbol tells everyone that your trademark is registered and protected. Inappropriate use of the R symbol can subject anyone to legal action since only properly registered trademarks can use that symbol.
If you register your trademark, you have a level of control over your domain names and you can effectively regulate similar URL registrations. You also improve your chances of not using similar www domain names. Trademark registration is still important even if you already have a domain name and a business name.